Word Cloud

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This is a tool for collecting associations in a small group or team context. In the first step, participants gather associations, in the second they prioritize them.

Time 30 minutes

Material Standard

Group Size 3-many

Keywords ideation, association, creativity


Related:


Handbook #4
Creativity
Creativity-book-cover.png

N. Zimmermann, E. Leondieva, M. Gawinek-Dagargulia

Fourth Handbook for Facilitators: Read more

Goal

  • Participants gain an overview about the different aspects they associate with the different topics
  • They inform each other on the diversity of associations with certain topics in their group or team

Preparation

Make sure that learners are in a relaxed and focused mood. Background music or inspiring decorations in the learning space may support this. For each group of three/four people, prepare 5 to 7 sheets with one word on each sheet in the center (font-size 36pt). Example words might include:

Wordcloud.png

Steps

1. From small groups with 3 or 4 participants. While 2 or 3 people sit back-to-back on the floor, the third/fourth person receives a sheet with words.

2. The person with the sheet reads the first word out loud. The other 2 participants make free associations between the words, speaking them out loud. The person reading writes down the associations on the paper.

3. After 1 minute another is read and the process is repeated with all of the 5 to 7 sheets.

Reflection

Ask participants to analyze their word clouds.

  • Which are the five most important or interesting associations on each sheet? Mark them.

Nils-Eyk Zimmermann

Nils-Eyk Zimmermann

Editor of Competendo. Coordinator of the project DIGIT-AL Digital Transformation in Adult Learning for Active Citizenship. Secretary of the DARE network. Topics: active citizenship, civil society, digital transformation, non-formal and lifelong learning, capacity building. Blogs here: Blog: Civil Resilience. Email: office@dare-network.eu

Marta Anna Gawinek-Dagargulia

Marta Anna Gawinek-Dagargulia

Facilitator, coordinator of empowerment programs, author and program manager in the fields of cultural activism and civi education. Lives in Warsaw (Poland), head of SKORO association.


Experiences

This method is a good starting point for a second step. For example, the most important aspects might be used for a project concept or as the main topic of an article.