Word Cloud

From Competendo - Digital Toolbox
Jump to: navigation, search
This is a tool for collecting associations in a small group or team context. In the first step, participants gather associations, in the second they prioritize them.

Time 30 minutes

Materialpaper and pens

Group Size 3-many

Created By nez/mgd

Keywords ideation, association, creativity


Handbook #4

N. Zimmermann, E. Leondieva, M. Gawinek-Dagargulia

Fourth Handbook for Facilitators: Read more


  • Participants gain an overview about the different aspects they associate with the different topics
  • They inform each other on the diversity of associations with certain topics in their group or team


Make sure that learners are in a relaxed and focused mood. Background music or inspiring decorations in the learning space may support this. For each group of three/four people, prepare 5 to 7 sheets with one word on each sheet in the center (font-size 36pt). Example words might include:



1. From small groups with 3 or 4 participants. While 2 or 3 people sit back-to-back on the floor, the third/fourth person receives a sheet with words.

2. The person with the sheet reads the first word out loud. The other 2 participants make free associations between the words, speaking them out loud. The person reading writes down the associations on the paper.

3. After 1 minute another is read and the process is repeated with all of the 5 to 7 sheets.


Ask participants to analyze their word clouds.

  • Which are the five most important or interesting associations on each sheet? Mark them.


This method is a good starting point for a second step. For example, the most important aspects might be used for a project concept or as the main topic of an article.