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| | <div class="teaser-text">The advantage of the stakeholder approach is, that a number of acteurs are included, that have influence on a project - from partners to donors. But what then? This model evaluates stakeholders after two criteria. ''Power'' to influence your project and ''interest'' in wanting to influence or to support the project.</div> | | <div class="teaser-text">The advantage of the stakeholder approach is, that a number of acteurs are included, that have influence on a project - from partners to donors. But what then? This model evaluates stakeholders after two criteria. ''Power'' to influence your project and ''interest'' in wanting to influence or to support the project.</div> |
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| | [[File:Time-icon.png | 20px | Time]] 1-2 hours | | [[File:Time-icon.png | 20px | Time]] 1-2 hours |
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| − | [[File:Created-by.png | 20px | Created By ]] SOCIUS/A. Knoth
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| | [[File:Keywords.png | 20px | Keywords ]] stakeholder, project development, communication | | [[File:Keywords.png | 20px | Keywords ]] stakeholder, project development, communication |
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| | ===Related:=== | | ===Related:=== |
| | * [[Project Development]] | | * [[Project Development]] |
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| | </div> | | </div> |
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| | ==1. Overview== | | ==1. Overview== |
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| − | ==Reference== | + | ==SOCIUS / Andreas Knoth== |
| | Adapted from: Andreas Knoth/ Stiftung MITARBEIT: Eigenmittel erwirtschaften - Eine Navigationshilfe für gemeinnützige Träger, Stiftung MITARBEIT, Bonn 2004 | | Adapted from: Andreas Knoth/ Stiftung MITARBEIT: Eigenmittel erwirtschaften - Eine Navigationshilfe für gemeinnützige Träger, Stiftung MITARBEIT, Bonn 2004 |
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The advantage of the stakeholder approach is, that a number of acteurs are included, that have influence on a project - from partners to donors. But what then? This model evaluates stakeholders after two criteria. Power to influence your project and interest in wanting to influence or to support the project.
1-2 hours
stakeholder, project development, communication
Related:
1. Overview
Get an overview over all stakeholders, possible with a Mindmap. Or you start with these helpful questions:
- Who shows interest in the project idea?
- Who could show interest?
- For whom is the project useful
- Who can contribute or support the project materially or non-materially?
- Who is against this project idea?
- Who has influence on the implementation process?
2. Analysis
Then examine, how they can be weightened by the two criteria „power“ and „interest“.
| Stakeholder |
Power |
Interest
|
| John Foundation |
4 |
2
|
| Professor Mair |
2 |
4
|
| Media Partner TV |
3 |
1
|
3. Conclusions
When you analyze this you can draw some conclusions. In example - how to organize the communication with those stakeholders and to what extent you have to share your awareness with them.
+ power, - interest:
consultation
keep satisfied |
+ power, + interest:
participation
manage closely
|
- power, - interest:
monitoring
|
- power, + interest:
information
support
|
SOCIUS / Andreas Knoth
Adapted from: Andreas Knoth/ Stiftung MITARBEIT: Eigenmittel erwirtschaften - Eine Navigationshilfe für gemeinnützige Träger, Stiftung MITARBEIT, Bonn 2004
