Planning Stakeholder Communication

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The advantage of the stakeholder approach is, that a number of acteurs are included, that have influence on a project - from partners to donors. But what then? This model evaluates stakeholders after two criteria. Power to influence your project and interest in wanting to influence or to support the project.

Time 1-2 hours

Created By SOCIUS/A. Knoth

Keywords stakeholder, project development, communication


Related:

1. Overview

Get an overview over all stakeholders, possible with a Mindmap. Or you start with these helpful questions:

  • Who shows interest in the project idea?
  • Who could show interest?
  • For whom is the project useful
  • Who can contribute or support the project materially or non-materially?
  • Who is against this project idea?
  • Who has influence on the implementation process?

2. Analysis

Then examine, how they can be weightened by the two criteria „power“ and „interest“.

Stakeholder Power Interest
John Foundation 4 2
Professor Mair 2 4
Media Partner TV 3 1

3. Conclusions

When you analyze this you can draw some conclusions. In example - how to organize the communication with those stakeholders and to what extent you have to share your awareness with them.

+ power, - interest:
consultation
keep satisfied
+ power, + interest:
participation
manage closely
- power, - interest:
monitoring
 
- power, + interest:
information
support

Reference

Adapted from: Andreas Knoth/ Stiftung MITARBEIT: Eigenmittel erwirtschaften - Eine Navigationshilfe für gemeinnützige Träger, Stiftung MITARBEIT, Bonn 2004