Goals
- Participants gain a knowledge of the target groups, audiences, and community members involved in an activity.
- Participants gain analytical skills.
- Participants improve their empathy.
Steps
1. Fill out the following matrix or use the original template by D. Grey/Xplane.
2. Reasoning:
- What patterns, typical behaviors and attitudes, groups or opinions do you observe?
- What is surprising? What is justifying your assumptions?
- Prioritize: What aspect needs more attention, what less?
- Where do you need more information?
- What does that mean according your goals?
- How does your methodology need to respond?
- What does this mean according the acceptance of your activity?
- What aspects do people find interesting and motivating in order to involve?
Empathy Map |
||
Listening |
Seeing |
Saying and doing |
Hopes |
Thinking and feeling |
Frustation |
Variation
- Dig deeper with the task: Designing a persona
- Include the people representing the observed groups, behavior, habits and check your assumptions.
References
Eliza Skowron
Co-founder Working Between Cultures, born in Poland, studies at Jagielloian UniversityKraków (Polen). Facilitator and expert for constructive communication, Anti-Bias, train-the-trainer, author in Competendo.
Handbook for Facilitators: Steps toward Action
M. Gawinek-Dagargulia (ed.), N. Zimmermann (ed.), E. Skowron (ed.) (2016). Steps toward action. Empowerment for self-responsible initiative. Help your learners to discover their vision and to turn it into concrete civic engagement. Competendo Handbook for Facilitators.