Stakeholder Analysis and Communication
From Competendo - Digital Toolbox
Revision as of 13:33, 24 May 2016 by Nils.zimmermann (talk | contribs)
1. Overview
Get an overview over all stakeholders, possible with a Mindmap. Or you start with these helpful questions:
- Who shows interest in the project idea?
- Who could show interest?
- For whom is the project useful
- Who can contribute or support the project materially or non-materially?
- Who is against this project idea?
- Who has influence on the implementation process?
2. Analysis
Then examine, how they can be weightened by the two criteria „power“ and „interest“.
Stakeholder | Power | Interest |
---|---|---|
John Foundation | 4 | 2 |
Professor Mair | 2 | 4 |
Media Partner TV | 3 | 1 |
3. Conclusions
When you analyze this you can draw some conclusions. In example - how to organize the communication with those stakeholders and to what extent you have to share your awareness with them.
+ power, - interest: consultation keep satisfied |
+ power, + interest: participation manage closely |
- power, - interest: monitoring |
- power, + interest: information support |
Reference
Adapted from: Andreas Knoth/ Stiftung MITARBEIT: Eigenmittel erwirtschaften - Eine Navigationshilfe für gemeinnützige Träger, Stiftung MITARBEIT, Bonn 2004