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| Adapted from: Andreas Knoth/ Stiftung MITARBEIT: Eigenmittel erwirtschaften - Eine Navigationshilfe für gemeinnützige Träger, Stiftung MITARBEIT, Bonn 2004 | | Adapted from: Andreas Knoth/ Stiftung MITARBEIT: Eigenmittel erwirtschaften - Eine Navigationshilfe für gemeinnützige Träger, Stiftung MITARBEIT, Bonn 2004 |
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Revision as of 12:47, 10 May 2022
The advantage of the stakeholder approach is, that a number of acteurs are included, that have influence on a project - from partners to donors. But what then? This model evaluates stakeholders after two criteria. Power to influence your project and interest in wanting to influence or to support the project.
1-2 hours
stakeholder, project development, communication
Related:
1. Overview
Get an overview over all stakeholders, possible with a Mindmap. Or you start with these helpful questions:
- Who shows interest in the project idea?
- Who could show interest?
- For whom is the project useful
- Who can contribute or support the project materially or non-materially?
- Who is against this project idea?
- Who has influence on the implementation process?
2. Analysis
Then examine, how they can be weightened by the two criteria „power“ and „interest“.
Stakeholder |
Power |
Interest
|
John Foundation |
4 |
2
|
Professor Mair |
2 |
4
|
Media Partner TV |
3 |
1
|
3. Conclusions
When you analyze this you can draw some conclusions. In example - how to organize the communication with those stakeholders and to what extent you have to share your awareness with them.
+ power, - interest: consultation keep satisfied |
+ power, + interest: participation manage closely
|
- power, - interest: monitoring |
- power, + interest: information support
|
SOCIUS / Andreas Knoth
Adapted from: Andreas Knoth/ Stiftung MITARBEIT: Eigenmittel erwirtschaften - Eine Navigationshilfe für gemeinnützige Träger, Stiftung MITARBEIT, Bonn 2004