Beyond the Myers Briggs Type Indicator the NEO Personality Inventory is widely known and used. It is a further development of the so called five factor model by P. T. Costa, Jr., and R. R. McCrae.
Because this model with its scales can be easily used for digital data analysis, it is very common and also plays a major role in the data industry today. It is used there for the creation of psychometric profiles, for example for targeted advertising.
Contents
Revised NEO Personality Inventory (also: OCEAN)
Openness to experience
Aesthetics, feelings, actions, ideas, values
Conscientiousness
Competence, order, dutifulness, striving to achieve, self-discipline, deliberation
Extraversion
Warmth, gregariousness, assertiveness, activity, seeking excitement, positive emotion
Agreeableness
Trust, straightforwardness, altruism, compliance, modesty, tendermindedness
Neuroticism
Anxiety, hostility, depression, self-consciousness,impulsiveness, vulnerability to stress [1]
References
- ↑ Revised NEO Personality Inventory @Wikipedia
