Goal
The aim is to change the narrative of an activity, orientating the participants on the intended outcome and impact.
Steps
Introduce the following steps one after another. Your participants are asked to answer the first question first on one paper. Then the second and the third follow chronologically on one paper each.
1. Start by answering the question:
Why?
- What's your purpose?
- What's your cause?
- What are your beliefs?
- Why does your organization exist?
- Why do you get out of bed in the morning?
- And why should others care?
("To make a profit" is not an answer here. Money is an outcome of something you stand behind.)
2. Then answer the question:
How?
- How does your initiative/project correspond with your beliefs?
- How do your deeds mirror your values?
- How does your idea/ organization differ from others?
3. Finish by answering the question:
What?
- What is your concrete idea?
- What is your project/initiative?
- What is your “final product”?
Background
- Notice as well: Start with "Why"
Eliza Skowron
Co-founder Working Between Cultures, born in Poland, studies at Jagielloian UniversityKraków (Polen). Facilitator and expert for constructive communication, Anti-Bias, train-the-trainer, author in Competendo.
Experience
This task has the advantage of reaching out to other people in a very understandable and efficient way. We start with our beliefs and feelings, which are strongly responsible for empathy and behavior. Then we allow people to rationalize it with the tangible things we say and do. What we do serves as the proof of what we believe.