Personality models, originally created in psychologic research, are today applied and used as assessment tool in very different fields: In therapy, education, in the human-resource sector, or as basis for many different personalised services in the tech industry. Beyond the Myers Briggs Type Indicator the NEO Personality Inventory is widely known and used. It is a further development of the so called five factor model by P. T. Costa, Jr., and R. R. McCrae.
Because this model with its scales can be easily used for data analysis, it is very common and also plays a major role in the data industry today. It is used there for the creation of psychometric profiles, for example for tailor-made advertisements aiming to adress the characteristics of person more specifically than by standard campaign posters.
Contents
Psycometrics and the OCEAN model
"Psychometric profiling is the process by which your actions are used to infer your personality."
(TacticalTech)
Read more:
- Psychometric Profiling: Persuasion by Personality in Elections).
- A showcase, how algorithms perceive personalities: Your Data Mirror
Revised NEO Personality Inventory (also: OCEAN)
Openness to experience
Aesthetics, feelings, actions, ideas, values
Conscientiousness
Competence, order, dutifulness, striving to achieve, self-discipline, deliberation
Extraversion
Warmth, gregariousness, assertiveness, activity, seeking excitement, positive emotion
Agreeableness
Trust, straightforwardness, altruism, compliance, modesty, tendermindedness
Neuroticism
Anxiety, hostility, depression, self-consciousness,impulsiveness, vulnerability to stress
The model works with scales. A profile of a bit open, less conscientious, quite extraverted, altruistic and not very anxious person would look like:
O 30
C 20
E 50
A 70
N 30
References
- ↑ Revised NEO Personality Inventory @Wikipedia
Nils-Eyk Zimmermann
Editor of Competendo. Coordinator of the project DIGIT-AL Digital Transformation in Adult Learning for Active Citizenship. Network Secretary of the DARE network. Topics: active citizenship, civil society, digital transformation, non-formal and lifelong learning, capacity building. Blogs here: Blog: Civil Resilience. Email: office@dare-network.eu
